What We Offer

Our Services focus on Business Development, Public Relations and Event Management for your brand.

The Ginger Effect has a simple goal – to help others help themselves; to inspire growth in small business and to assist others give rise to their aspirations.

You can expect professionalism and approachability, empathy, and enthusiasm. Alyson McMahon has experience which spans regional and metropolitan areas and her well-honed skill set will enhance your business branding and marketing opportunities.

Alyson’s success in Event Management to raise business profile and therefore growth is second to none in her region.

The Ginger Effect creates long-term value for your customers, your market, and builds key strategic relationships.


  • WordPress Web Design
  • Business branding including; logo, message, purpose, vision for your business, goals and strategies to assist in starting a business
  • Devise business development strategies; create and develop short and long term goals and help you reach them
  • Promote and strengthen your business image in the community through effective marketing initiatives
  • Source business opportunities through networking events, promotional partnerships


  • Liaise with graphic/web designers, media and advertising companies
  • Write and produce content for business submissions for industry awards
  • Meet with key community influencers such as industry and tourism companies to aid in growing awareness of your business in your local community


  • Event management; organise small to large events such as corporate meetings, conferences, Christmas parties, medical meetings (CPD events), liaison with venues, event stylists, entertainers, catering, transportation

Learn more about The Ginger Effect Story and how Alyson can work with your business, or get in touch with The Ginger Effect today by filling out the form below.


0447 099 927


North Lakes, Queensland