This is Our Story

Alyson McMahon is the powerhouse behind The Ginger Effect. She has a unique philosophy and a true desire to see others succeed personally and professionally.

The Ginger Effect has a simple goal – to help others help themselves; to inspire growth in small business and to assist others give rise to their aspirations.

Equipped with a Bachelor of Marketing and Business Management and garnered with over fifteen years’ experience in the fields of Business Development, Marketing, Sales and Public Relations derived from the Medical, Media and Hospitality industries, Alyson has a formidable knowledge and broad experience to apply to your business today.

What sets Alyson apart is her commitment to the community around her, she is a passionate advocate for small business with a firm belief strong foundations build a better, brighter future for all. She embodies the notion convention is key but succeeds in linking ‘community and convention’. Her success in Event Management to raise business profile and therefore growth is second to none in her region.

Alyson comes with a keen eye for detail, an innate skill for strategic marketing and a genuine investment in the success of her client’s business. Alyson will ensure you feel connected and inspired by the strategies implemented and will work collaboratively with you to ensure you feel empowered and confident with each stage of the process.

You can expect professionalism and approachability, empathy and enthusiasm. Alyson has experience which spans regional and metropolitan areas and her well-honed skill set will enhance your business branding and marketing opportunities.

Get in touch with Alyson McMahon today, regardless of the stage your business is currently at, for inspiration, guidance and solid business initiatives for your brand. The Ginger Effect is ready with a wealth of knowledge to create and expand on your business success.


0447 099 927


North Lakes, Queensland